Amplify is an education technology company, focused on curriculum and assessment tools for K-12 schools. The company is serving more than 21, 000 schools across all 50 US states. I joined Amplify as a summer marketing design intern.
After coming up with the initial list of about a hundred items, I started sketching up different low-fidelity concepts of the iconography, in order to get them approved by the marketing design team.
The next stage was to decide on the design aspects of the icon ranging from whether or not to use rounded corners, the width of the stroke, the composition, or the color scheme.
The initial research process consisted of brainstorming and categorizing items into objects, concepts, scenics, and people.