The Open Raven Research site was built with its core audience being engineers. When researching sites geared towards this audience such as Github or various documentation sites, there was a clear pattern in which they were straight forward in navigation, and light on visual design elements. Often, a utilitarian, document-like approach is being used for such sites.
However, because Open Raven’s main brand has a strong visual language, the Open Raven Research site had to convey that as well. The solution was to build a visually minimalistic, easy-to-navigate site, and bring in more personality through interactions, and micro animations.
The design team at Open Raven did not have a set process for web development in Webflow, which was affecting site quality as more designers started working on different parts of Open Raven’s web presence and I took the initiative to research possible solutions for the team. Finally, I have proposed and implemented Finsweet’s Client-first Webflow system, which provides grounds for page structure, styling, and naming conventions, which will allow the Open Raven design team to scale sites more efficiently.